LV The Book #14

Creation of mini-experiences integrated into the Louis Vuitton mobile application..
In addition to the paper magazine ‘The Book’ distributed to Louis Vuitton customers, AKQA agency conceived several interactive experiences to delve into the magazine’s content in a playful manner.
Edition #14 introduces 4 new experiences entrusted once again to the studio:

  • Radiography: Augmented reality module where users can scan markers in the magazine or use plane detection to display Louis Vuitton products.
  • A Trunk’s Tale: Video slideshow that traces the journey of artists and their original uses of the Louis Vuitton trunk.
  • Trophy Room: Presentation of 4 trophies created in collaboration with Louis Vuitton. Users can interact with the 3D trophies to view them from all angles and learn more about the events they represent.
  • The Art of Windows: Third-person 3D game set in 4 different environments inspired by Carmel Said’s work on the composition of Louis Vuitton window displays. The player embodies the iconic Vivienne of the brand in various costumes (astronaut, painter, etc.).

A Trunk's Tale - Video slideshow
Trophy Room - Trophy visualization in 3D
The Art of Windows - 4 universes around the Vivienne

ClientLouis Vuitton, AKQARelease Date2022ServicesUnity Technical Direction, Development, and IntegrationTechnologiesUnity, Vuforia, Addressables, Accelerometer, Android, iOSCreditsAKQA (Design, Artistic Direction), QBranch (3D Art), Redot (Concept Art)
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