LV The Book 200

Creation of mini-experiences integrated into the Louis Vuitton mobile application.
In addition to the paper magazine ‘The Book’ distributed to Louis Vuitton customers, AKQA agency conceived several interactive experiences to delve into the magazine’s content in a playful manner. This special edition celebrates the 200th anniversary of the famous creator with 6 new experiences:

  • Radiography: Augmented reality module where users can scan markers in the magazine or use plane detection to display Louis Vuitton products.
  • Wild Life: Set of 3 interactive videos where users can zoom in on certain areas of the model to discover in detail the different elements of the look.
  • 200 Mania: Collection of 3 classic board games (Tic Tac Toe, Checkers, Go) to play against an AI or multiplayer.
  • The Art of Making: Interactive video to discover the various stages of the Louis Vuitton trunk-making process.
  • The Spirit of Travel: Interactive video narrating Louis Vuitton’s journey from his native Jura to Paris.
  • Keepall Story: Interactive video allowing users to discover audio testimonials from artists sharing their stories with the Louis Vuitton Keepall.

Wild Life - Looks in interactive videos
200 Mania - 3 board games playable in solo/multi
The Art of Making - Trunk-making process
The Spirit of Travel - Louis's travel
Keepall Story - Audio interviews

ClientLouis Vuitton, AKQARelease Date2022ServicesUnity Technical Direction, Development, and IntegrationTechnologiesUnity, Vuforia, Addressables, Android, iOSCreditsAKQA (Design, Artistic Direction)
View on AKQA