Presentation of a new range of cosmetics in a fun and immersive way.
Valmont, the Swiss luxury cosmetics house, wanted to create an interactive and immersive experience to present their new products. Thanks to the Oculus Quest autonomous virtual reality headsets, each store could offer a privileged experience to its customers to immerse them in the universe of the brand. Through 5 levels, the customer is invited to interact in the Valmont universe (recover the petals of a dress, collect fragments to reconstitute a perfume …). Each level represents a product and has its own artistic direction.