LV The Book #12

Creation of mini-experiences integrated into the Louis Vuitton mobile application..
In addition to the paper magazine ‘The Book’ distributed to Louis Vuitton customers, AKQA agency conceived several interactive experiences to delve into the magazine’s content in a playful manner.
On this first digitized edition, Glitchr Studio was entrusted with 4 mini-experiences:

  • Radiography: Augmented reality module where users can scan markers in the magazine or use plane detection to display Louis Vuitton products.
  • Neo Antique: Set of 3 interactive videos where users can zoom in on certain areas of the model to discover in detail the different elements of the look.
  • A Star Rated Destination: Exploration of professions in Louis Vuitton workshops in the form of audio narratives.
  • Albatross: Broadcasting of 4 360┬░ videos where viewers can discover 4 models of the brand’s bags suspended from drones.

In addition to developing these 4 modules, Glitchr Studio was responsible for implementing an architecture that allows the independent downloading of content for each module to minimize the initial weight of the application.

Neo Antique - Looks in interactive videos
A Star Rated Destination - Audio interviews
Albatross - 360 videos

ClientLouis Vuitton, AKQARelease Date2021ServicesUnity Technical Direction, Development, and IntegrationTechnologiesUnity, Addressables, Accelerometer, Android, iOSCreditsAKQA (Design, Artistic Direction)
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